There are a lot of contacts within educational institutions, all of which need to be maintained and informed at the right time. Efficient communication is therefore certainly desirable. CRM (Customer Relationship Management) is a system that originally focused on managing customer data and interactions, in order to improve customer satisfaction. CRM is therefore an important tool to use at educational institutions, in order to make communication more efficient, keep a better overview of interactions and ultimately optimize the student experience.
The problem with traditional communication systems in educational institutions
With traditional communication systems, we often see that there is fragmented communication. Various channels, including e-mail, Whatsapp and a physical counter, are used. Bringing these channels together is often a major problem within educational institutions. The fragmentation of communication makes it difficult to collect all information in one place. A lack of overview arises, which in turn leads to inefficiency and miscommunication. Important messages can get lost or overlooked, replies can be delayed, and issues can go on for too long. The lack of a central system such as a CRM system will certainly not promote communication between staff and student. This greatly influences the (negative) experiences of the student. This is exactly why a CRM system is urgently needed for every educational institution.
FAQtory's solution
At FAQtory, we have delved deep into this issue to create a unique CRM system. With our multi-channel communication tool, we can streamline teamwork by unifying all communication channels, including email, Whatsapp and chat, into one clear overview. All information is collected in one place and becomes transparent for all those involved. Inefficiencies and miscommunication are thus prevented. With features like shared email management, team members can manage emails collaboratively and transparently. Questions are answered faster and more consistently, which is of course very nice for the students. In addition, automated reports provide insight into all communication flows and performance, which in turn helps identify bottlenecks in the communication process so that they can be resolved faster. In this way, the CRM system can be of service in many areas. For example, the student administration department benefits from the joint management of emails and Whatsapp messages, because the entire team can respond faster and more accurately to students’ questions. But the front office can also improve the execution of daily activities, because no request is overlooked thanks to the unified overview. And let’s not forget the teachers’ meeting! The automatic reports provide direct insight into the issues that occur most often, allowing problems to be prioritized and solutions to be developed faster.
Benefits of Integrated CRM for Educational Institutions
The benefits of a CRM system are actually endless, but we will still go through the most important CRM benefits with you. Starting with the most important benefit for educational institutions: an improved student experience. Students spend less time searching and verifying information because everything is centralized. The response speed to questions is thereby increased. In addition, communication between colleagues and different departments is streamlined, leading to better coordination and collaboration. Many educational institutions already benefit from these advantages. For example, TU Delft indicates that customer contacts can be kept up to date and that peace has been created in the department, thanks to the CRM system. Wageningen University & Research also experiences this peace of mind, while FAQtory also offers them insight into the most important points of attention raised by students.
FAQtory’s CRM system functions as a ticketing system without the usual drawbacks, managing communication in an organized and efficient way. It makes email communication a powerful tool in education, through shared management and faster responses. In addition, FAQtory integrates multiple communication channels, such as email, WhatsApp, and web chat, into one central platform. This ensures streamlined, effective communication between students, faculty, and administrative staff.
How CRM can improve the student experience
In short, FAQtory supports educational institutions by offering the best CRM system for this type of organization. Centralized communication, improved response speed to student questions and more efficient collaboration between departments will certainly lead to higher student satisfaction. An additional advantage is that you can easily integrate the CRM system. Educational institutions can easily get started with FAQtory, especially if they already use Outlook. Implementation requires minimal customization: FAQtory integrates seamlessly with existing email structures, allowing teams to take advantage of the new capabilities right away. Would you also like to discover for yourself how FAQtory can support your educational institution and offer students a better experience? Feel free to request a demo or inquire about further details.
